Samuli is an early pioneer of the Finnish game industry. In 1995 he founded Remedy (e.g. Max Payne) serving as Managing Director for five years. He was also critical in launching Futuremark, a Remedy spin off. Samuli has launched four other game studios: Fathammer, Recoil Games, Helsinki GameWorks, and most recently, Armada Interactive. In 2014, Samuli co-founded Sisu Game Ventures, an investment company focused on the Nordic game industry. Sisu has 26 portfolio companies.